Consumers are looking to make healthier food and drink choices.
Levels of obesity and type-2 diabetes are rising around the world, and governments are taking measures to reduce the consumption of unhealthy foods. This includes taxes on sugar-sweetened beverages and front-of-pack warning labels.
“In this context, alkaline water offers an elevated proposition over and above plain bottled water,” writes Robin Bell, senior consultant at Zenith Global, in its 2019 market report Global Alkaline Water. “Its appeal is strongest among those who are already convinced of the health benefits of greater water consumption in replacement of other soft drinks. They are motivated by the opportunity to further benefit their immediate and potentially longer-term health by consuming alkaline water.”
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